Project content:
- Purpose and values of the brand, product or service.
- Market and competition research to identify trends and patterns in the industry.
- List of possible brand, product or service names.
- Keywords related to the brand or industry.
- Descriptive terms.
- Proper names.
- Invented words.
- Word combinations.
- Acronyms.
- Preliminary evaluation of each name.
- Web domain availability.
- Ability to register the name as a trademark.
- Ease of pronunciation and writing.
- Association with the brand, product or service.
- More exhaustive evaluation of the finalist names.
- Legal validations: Background investigation to ensure that the name does not infringe copyrights or trademarks of third parties.
- Social media research to determine if the name is in use.
- Linguistic validations: Investigation of negative or inappropriate meaning in other languages or cultures.
- Select the final name.
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